Check out the upcoming Drag Shows & Pride Events in the 7 Rivers Region!
August 16th, 2026, 1pm-6pm
Warner Park, Madison WI
OutReach LGBTQ+ Community Center will host our 7th Annual Magic Pride Festival LIVE in person on Sunday, August 16th from 1pm to 6pm at Warner Park in Madison!
The 2026 Magic Pride Festival will include a stage show with local LGBTQ+ identified performers, a large vendor area, games and activities for youth and families, food and beverages, and more!
Outreach Magic Pride Festival
September 4th, 2026
Lyche Theater, La Crosse Community Theater
428 Front Street, La Crosse, 7pm
18+, $20/$50
Come celebrate Pride weekend with us, kicking it off with highlighting new and upcoming performers! Drag performers will compete for the title of La Crosse Pride, focusing on fundraising, Q&A, pride wear and talent. The La Crosse Pride Pageant is The Center: 7 Rivers LGBTQ Connection's biggest fundraiser of the year.
La Crosse Pride Pageant
September 5th, 2026 12pm-6pm
Riverside Park, La Crosse WI
Join us for family friendly entertainment, vendors, food and programs! Come celebrate Pride in the Park with us
Keep an eye out for bandshell schedules, featuring DJ Abby, Cherry Diesel, Driftless Pride Choir, Cassie, Space Heaters and more! We will end the day with our Drag Show Finale.
Children's Programming will be available at the children's tent throughout the event, hosted by local libraries and non-profits!
The Center's tent will include programs hosted by our support groups and a community painting, along with a BINGO Pride in the Park with prizes!
We will also have yoga, yard games, a sensory tent, and more fun! Come check it out!
Drift Cycles are partnering with us to have free bikes available to Pride in the Park! Use code Pride26 day of the event and come check out Pride!
Vendor applications close July 31st. Apply at https://www.7riverslgbtq.org/pride-vendors
Thank you to our sponsors:
Diverse & Resilient
PFund Foundation
Mayo Clinic Health System
La Crosse Area Community Foundation
After party at Chances R!
La Crosse Pride in the Park
October 24th, 2026
UW-La Crosse Student Union Bluffs Ballroom
Social Hour 6pm, Show begins at 7:30pm
18+, $10
ILLUISONS will be celebrating 20 years, making ILLUSIONS the longest running Drag in La Crosse history. The date is October 24, 2026. The place is The Bluffs Ballroom in the Student Union on the campus of UWL. Doors open 6pm with Social/Cash bar and a 7:30pm showtime. Tickets go on sale August 1. Price of tickets is only $10.00++. Come and see old friends and meet new friends.